Experiments
Experiment revenue impact
Measure revenue per visitor and the value created by a significant winner.
Revenue-enabled goals add revenue per visitor, projected extra revenue per 1,000 visitors, and—after a significant decision—proven extra revenue. This connects the test result to business value instead of optimizing clicks alone.
Revenue figures are only as reliable as purchase attribution. Verify visitor IDs, provider metadata, refunds, currency, and duplicate prevention before declaring value. PageDuel highlights pages proven by tests and carries significant experiment impact into revenue reporting.