Experiments
Manage a test
Start, pause, resume, stop, declare a winner, archive, or delete an experiment.
Start only after the draft checklist confirms a challenger, installed snippet, and primary goal. Pause to temporarily stop new delivery, then resume without losing results. Stop/complete when the decision is final or the test is no longer useful.
Declare a winner when evidence and business context support it. Archiving preserves results but cleans up the active list. Drafts can be deleted. Running variants cannot be deleted, which protects stable assignment and reporting.