Experiments overview

Experiments move through Draft, Running, Paused, Completed, and Archived states. The overview summarizes active tests, visitors in tests, and proven revenue, then lists each test's current status and primary outcome.

Use Draft while building and validating. Running assigns eligible visitors and collects impressions/conversions. Paused preserves the test but stops new delivery. Completed freezes the decision, while Archived removes old tests from the active workflow without deleting their history.