Goals, funnels, and journeys
Goal journeys
See the page paths visitors followed before completing a selected goal.
Journeys aggregate paths that led to a goal completion. Choose the goal to analyze, compare common routes, and look for unnecessary loops, high-performing entry paths, or pages that frequently precede success.
Journey results depend on the selected site, period, and goal definition. Pair the aggregate view with anonymous visitor journeys when you need a concrete timeline. Turn a weak or surprising page into a test from the behavior workspace.