Visitor journeys

Follow an anonymous visitor's acquisition touches, sessions, events, and revenue.

A visitor profile combines source, medium, campaign, referrer, landing page, approximate location, device, acquisition touches, visits, event timeline, and lifetime revenue. Open profiles from compatible analytics and purchase reports.

Journeys are anonymous analytics records, not customer profiles. Use the timeline to understand sequences leading to conversion, troubleshoot attribution, or validate funnel assumptions. Privacy controls can shorten retention, anonymize identity, export records, or delete a visitor.