Analytics
Acquisition and pages
Analyze channels, sources, campaigns, landing pages, and content performance.
Acquisition reports break traffic down by channel, source, referrer, campaign, and UTM campaign. Page reports include top pages, entry pages, and exit pages. Together they show what brought visitors in and where sessions begin or end.
PageDuel marks promising high-value or weak-conversion pages as Worth a test. Use that action to open a prefilled experiment instead of rebuilding the context manually. Verify campaign URLs use consistent UTM names so equivalent campaigns are not fragmented.