Goals, funnels, and journeys
Funnels
Build ordered conversion flows and find where visitors drop out.
A funnel contains 2–8 ordered page-visit or custom-event steps. Create, reorder, edit, and delete funnels from Analytics → Funnels. Results show visitors at each step, completion rate, drop-off, and revenue.
Funnel matching can span visits inside the selected period, so it models longer buying journeys as well as single sessions. Because funnels evaluate collected data retroactively, you can create one after spotting a problem. Use the biggest drop-off action to open a prefilled experiment for the weak step.