Goals, funnels, and journeys
Goal matching
Match page paths, wildcard paths, custom events, clicks, and form submissions.
Page-visit goals match paths; use * where a changing segment should be accepted. Custom-event goals match the exact event name sent by PageDuel.track() or the server API.
Experiment goals additionally support element clicks and form submissions configured for the tested page. Choose one primary experiment goal to determine the winner. Add secondary goals for guardrails or supporting outcomes, and enable revenue only when the event supplies a reliable amount/property.