Installing and tracking
Event reference
Understand PageDuel event types and the fields used in reporting.
| Event type | Purpose |
|---|---|
PAGEVIEW | A traditional or SPA page view |
CUSTOM | A named business, click, download, or purchase event |
IMPRESSION | Exposure to an experiment variant |
CONVERSION | Completion of an experiment goal |
Events can include a path, referrer, UTM context, visitor identity, properties, and revenue. Experiment events also reference experiment, variant, and goal IDs. Properties should be small, stable, and safe to use in analytics. Limits and plan usage apply to accepted monthly events.