Revenue attribution
Attribution models and revenue reports
Compare first-touch acquisition with the last touch that closed the conversion.
First-touch attribution explains how a visitor was originally acquired. Last-touch attribution explains the most recent source before conversion. Compare both instead of forcing every question into one model.
Revenue reports break results down by source, campaign, landing page, and conversion page. Recent purchases open the visitor timeline. Experiment reports add revenue per visitor and significant impact. Refunds reduce normalized revenue when supported by the selected integration.