Privacy and data
Data retention and anonymous mode
Limit stored history and use server-derived anonymous visitor identity.
Choose an active retention window of 30, 90, 180, or 365 days. PageDuel's plan may support a higher maximum, but the privacy setting controls the selected active window. Shorter retention reduces historical analysis and keeps less visitor-level history.
Anonymous mode uses a server-derived anonymous identity instead of trusting a submitted visitor ID. This improves privacy and limits direct identity linkage, but can change continuity across devices or privacy boundaries. Test attribution after changing either setting.